The History of Jantzen Swimwear
Jantzen, originally known as the Portland Knitting Company, was founded in 1019 by Carl Jantzen, John and Roy Zehntbauer in Portland Oregon. Initially, they produced wool sweaters, hosiery, and other knitted products. By 1916, the company started using the Jantzen name as a trademark and began specializing in swimwear. A key moment in their history was the introduction of the "Diving Girl" logo in 1920, which became a recognizable symbol for the brand. Jantzen's innovative designs and focus on both functionality and fashion propelled them to become a leading swimwear brand.
Jantzen continued to refine their swimwear designs, introducing features like the "Shouldaire" suit with straps that could be dropped for tanning. They expanded their sales to Mexico and Canada.
In 2002, Perry Ellis International purchased the Jantzen brand. The new millennium saw a continuation of the technological revolution and a massive change in communication options. Jantzen hired top supermodel Carolyn Murphy to endorse the brand and feature in the ad campaign. Carolyn's timeless glamour was perfectly suited for Jantzen. Her classic American style elevated the brand image and consumer recognition through a diversified marketing strategy. The Jantzen brand today is a leader in the swimwear arena, portraying a new inspirational brand vision that remains steeped in the Jantzen legacy.
Reminiscent of the glamorous 1950s classic bathing beauties, we pay homage to this timeless era with modern interpretations. Jantzen has achieved new levels of success this decade through social media, attracting thousands of fans around the world who share their own memories about their favorite Jantzen suits throughout the decades.
