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Seafolly Seafolly originated on the beaches of Sydney, Australia, in 1975. Since then, we’ve been bringing women worldwide a unique feeling through innovative swimwear that puts fit above everything else. This passion drives us to design thoughtful swim collections that empower women to feel confident and fully enjoy their time at the beach. Our swimwear, beachwear, and accessories are crafted with women’s needs at heart, offering styles and support tailored to diverse body types, destinations, and activities—so you always feel your best.